The blockbuster clash between Saul “Canelo” Alvarez and Terence Crawford has been confirmed as one of the most-watched boxing events of the century. Netflix announced that last weekend’s bout drew 41 million viewers worldwide, the highest audience for a men’s championship fight in modern boxing history.
The fight had all the ingredients for a landmark night: Alvarez defending his undisputed super middleweight crown, Crawford moving up two weight classes in pursuit of history, and the spectacle falling on Mexican Independence Day weekend. For fans, the fact it was available free to Netflix subscribers - without the usual pay-per-view price tag—proved irresistible.
Watch Canelo vs. Crawford highlights: Watch
While not surpassing Netflix’s entertainment-driven Tyson vs. Jake Paul card from last November, which drew 108 million viewers, the Canelo-Crawford showdown set a new bar for legitimate world title fights. That event also saw Katie Taylor vs. Amanda Serrano II reach 74 million viewers, underscoring the platform’s reach in boxing.
By delivering 41 million viewers, Netflix has demonstrated the potential of streaming to elevate boxing to new audiences. For the sport, it’s a reminder that the biggest fights can still capture the attention of fans around the globe on a historic scale.
Image Credit: UFC